PROCESS

IT ALL BEGINS WITH A SKETCH…

A SKETCH THAT CONVEYS EMOTION, INTENT, AND CONSIDERATION FOR ITS’ USERS. A SKETCH THAT CONVEYS THE “BIG IDEA;” IN OTHER WORDS, A DIAGRAM. IF THE CONCEPT CANNOT BE CONVEYED IN ONE SKETCH, IT’S TOO COMPLEX. A GREAT CONCEPT IS SELF-EXPLANATORY.

WE, AT BUREAU BRAUN, BELIEVE IN A RIGOROUS DESIGN PROCESS THAT BEGINS WITH A THOROUGH EXAMINATION OF THE PROJECT’S SITE, CONTEXT, AND HISTORY. WE RELISH IN ANOMALOUS FORMS THAT ARE CONTEXTUAL IN UNEXPECTED WAYS. SOME CALL THIS WHIMSY, BUT OTHERS HAVE CALLED THIS PHENOMENOLOGY. BUREAU BRAUN BELIEVES THIS PROCESS RESULTS IN A JOYFUL, CHARISMATIC PRODUCT, ONE THAT INSPIRES DISCOVERY AND NARRATIVE.

…A SKETCH THAT COMES TO LIFE…

FROM A CONCEPT SKETCH, WE MOVE IMMEDIATELY TO VIRTUAL REALITY (VR)—A POWERFUL TOOL TO CONVEY DESIGN INTENT AND GAIN BUY-IN FROM STAKEHOLDERS OF ALL LEVELS OF DESIGN EXPERIENCE. VR PORTRAYS, IN EXACT-SCALE AND MATERIALITY, THE VISION FOR THE DESIGN. THIS ALLOWS US TO TWEAK, MODIFY, ADD, OR SUBTRACT ANY GIVEN DESIGN ITEM ALL IN REAL TIME.

VR ELIMINATES ANY CONFUSION ALONG THE WAY, ALLOWING US TO MAKE CHANGES DYNAMICALLY—AND BEFORE IT’S TOO LATE AND TOO COSTLY. IN OTHER WORDS, VR ENSURES UTMOST COMMUNICATION BETWEEN DESIGNER AND CLIENT, SO THAT THERE ARE AS FEW SURPRISES AS POSSIBLE.

…AND TRANSFORMS THE WAY WE WORK AND LIVE.

SETTING DESIGN INDUSTRY BEST-PRACTICES, BUREAU BRAUN’S INNOVATIVE WORKFLOW UTILIZES THE VERY SAME VR MODEL TO CREATE CONSTRUCTION DOCUMENTS—THE DOCUMENTS A CONTRACTOR USES TO BID AND BUILD A PROJECT. THIS CUTS TOTAL LABOR BY MORE THAN 60% BY STREAMLINING WORKFLOW AND MAXIMIZES THE VALUE OF THE 3D MODEL.